Mobiles which were once merely a mode of communication has now become an integral part of our daily life. With the time, the forms and usage of mobile phones have also changed.
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Today, we are not just mobile phone users - we are the smart-phone users. What makes our phone smart is the set of programs which are designed to complete a particular task. It is an application.
In the past few years, mobile applications have changed the world unbelievably. Baidu SEO company hong kong From booking movie tickets to the financial transaction to operating home appliances, everything can be done in just a snap through mobile applications.
The number of mobile applications downloaded worldwide in 2017 was 178.1 billion. This number will expect the increase by 2022 to 258.2 billion.
This means that there's a huge possibility lying ahead for both - the mobile app user and for the mobile app development company.
Mobile Application Marketing
The demand for mobile applications is increasing every day. Be it an about editing any image or watching your premises through camera or be it managing your ac through mobile, for every big and small task you require mobile applications.
According to a survey, the mobile app revenues generated in 2017 was 88.3 billion US dollars, and this revenue is expected to rise to 188.9 by 2020.
With so many possibilities and good fortune, it is essential for mobile app company to have a proper mobile app marketing strategies so as to win this cut-throat competitive market.
Best Mobile App Marketing Strategies
There are many digital marketing agencies in Australia, each of them is striving towards building the marketing strategies for the promotion of mobile application.
The marketing of mobile application is a complex process and consumes massive time and efforts. On the same hand, the mobile app marketing strategy if used properly, it would lead you to immense benefits.
But which strategy is right and which should be shunned, it is what all matters. Here in this article, we have consolidated major mobile app marketing strategies following which will surely offer you great revenues and a huge success.
Expand Your Market Base
Users always love new and latest technology in the market, try to tap your users by start marketing about your app way before your launch.
In a recent Google survey, 40% of users browse the app store for any mobile application while most of the other users search mobile apps through blogs, tutorials or YouTube videos.
Thus, start marketing about the app so that people get more curious about it and it might lead to more downloads.
Get Pre-Launch User Feedback
It is quite essential. If you want users to keep space for your app in their mobile, then you have to provide them with the product which they can use frequently, easily and daily.
All these things could happen if you get their feedback during the development process.
Tap your targeted audience through forum site, social media and etc. It will fill you with the insights of necessary things to involve in a market.
Blogging Won't Harm You
One of the most useful and best ways to convey your message and information to the targeted audiences is Blogging.
Post your blogs regularly. Engage users by offering them more information about your application, let them feel how important your product is for them to smoothen their daily work.
You can also excite them by releasing teasers of your mobile app in the form of screenshots or short videos.
Post-Launch Users Feedback
Once you launch your product, it's time for you to take the valuable users feedback. Establish contact with your users by providing them with your contact details so that they can directly connect with you with their experience.
Know their experience and start working on the issues if any.
Optimizing Your Marketing Strategy
Marketing is a continuous process, and when it comes to online marketing, the changes and upgrades prove as the catalyst in the promotion process.
The best way of making your mobile app reach to more users goes through app store optimization. One of the latest trends in the domain of digital marketing, a properly functioned and perform app store optimization boosts your mobile app presence
It also helps in enhancing its reach and augment the downloads.
Planning for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up to date on what's going on in your market, obtaining quality leads and improving brand awareness and reputation have become increasingly difficult for all organizations - for profit companies as well as nonprofits. This has become especially true among US CEO's who are concerned with not just domestic but also international uncertainties.
Developing A Marketing And Marketing Communications Strategy Is Critical
This should be your priority. Without a strategy for a plan there are way too many opportunities to get off track and chew up your investment. Your ROI will suffer. Consider the following to focus your efforts when developing your strategy and plan:
1. Determining, understanding and verifying your target customers and prospects should be at the top of your agenda. To improve profitability and ROI you must know what your audience wants and needs, how they perceive your brand and how it stands up to competition.
Be sure to avoid industry and company "myths" and internal "opinions". Employ primary and secondary research to understand your audience. With so much information available about companies and brands, it is truly the Age Of The Consumer and will be for a very long time.
2. Additionally, as part of your knowledge of your audience, determine the size and scope of various sub-segments that exist today and will tomorrow. For example, does your audience include women, or Asians, or Hispanics? If so, look at the dramatic growth of these segments of the populations and determine if your brand needs to pay particular attention to them.
Also, recognize that millennials (23% of the US population) are not a homogenous group. At the younger end (20 - 28 years), 40 percent t are currently living rent free with family, while at the older end (29 - 35 years), 43 percent have already purchased a home. With that in mind, how should your strategy differ if you're targeting adults 55 years and older (21% of US population)?
3. Once you clearly understand your audience, develop your unique brand position. To do this, create a brand positioning statement. The statement is a succinct description of the core target audience to whom the brand is directed and a compelling picture of how you want your audience to view the brand. Sound simple? Take a few minutes and try to answer the four components of your positioning:
· The target audience, in very specific detail
· The category in which you complete and its relevance to customers
· The brand's benefit and point of difference
· A reason for the customer to believe - the most compelling proof
All marketing and marketing communications should flow from this positioning, and it should be fully understood and embraced by all employees, sales reps, partners and management.
4. Improving brand awareness is very important but only the first step. You also need to create great customer experiences with each touch point of your brand. And that means creating brand advocacy at all levels of contact. Develop brand champions at every level of purchase and repurchase to improve ROI.
Be sure these influencers completely understand, believe and can articulate your brand premise. And provide them with the training and tools to convey their trust-worthiness in a believable manner.
Developing A Focused Marketing And Marketing Communications Plan And Budget
After the hard work of developing a meaningful strategy, recognize it's equally important to develop a specific plan and budget. The following should be taken into consideration:
1. You must be media neutral and open minded in developing your plan and budget. It is extremely important to understand the difference between "efficiency" and "effectiveness", and not get caught up with the latest trendy new tactic.
Regardless of the specific marketing tactic, or type of digital or traditional media, you're evaluating, keep in mind that cost efficiency does not necessarily lead to effective results. Also, and most importantly, the best source of marketing communications leverage is the quality of the message, not the marketing tactic.
2. The scope and diversity of marketing and marketing communications tactics has grown faster than the ability to measure some of them. Marketers now are actually spending money without knowing how it impacts their profitability and ROI! Consider the variety of ways in which nearly $450 billion is expected to be spent in the US in 2018:
· Sales promotion ($83 billion), telemarketing ($60 billion), direct mail (($46 billion) and events ($40 billion) highlight projected 2018 US Marketing Services expenditures;
· The internet ($78 billion), television ($68 billion) and the combination of radio, newspapers and magazines ($47 billion) are projected to be at the top of the 2018 US Major Media spending categories.
Source: Zenith Total US Spending
And while it may surprise you, 90 percent of consumers (and 94 percent of millennials) still use coupons. The coupons come from a variety of on-line and traditional mediums, but mail is most popular. Why do marketers still use coupons? The simple answer is because they're effective in guiding purchase. In developing your own plan and budget, determine and recognize the effectiveness of all marketing tactics, not just their efficiency.
ROI Focused Marketing And Marketing Communications Consultants
If you're like most small and midsized companies, you and your team may not have the expertise or time to develop an ROI focused marketing and marketing communications strategy, plan or budget.
Even major global brands are seeking outside advisors. In my May article, I discussed the dramatic growth of management and accounting consulting practices (33% increase in US revenue) at the expense of traditional global advertising agencies (0.3% increase in US revenue). One reason for this 2017 growth of consultants is their focus - not on trends or what's in the news - but on marketing and marketing communications effectiveness, profitably and ROI.
While you may not be able to afford the large global consultants, you should consider hiring a marketing and/or marketing communications consultant. The type of people you should hire should:
· Have a focus on ROI, with significant experience across industries, b2b and b2c brands, both large and small, as well as for profit and nonprofit organizations
· Be media neutral, apolitical, down to earth, be willing to be part of a team and "tell it like it is" so candor will flourish
· Have flexibility to bring in other professional specialists when and as needed so that overhead isn't an ongoing expense
· Have strong convictions to measure what has been done and measure what will be done to improve ROI, perhaps including a marketing communications audit
In today's challenging environment, a greater focus on strategy, planning and budgeting can go a long way toward leapfrogging competition and improving brand profitability. And the fresh eyes of a consultant can go a long way to building a meaningful future for your brand.